What are personalized promotional products?
Promotional products are items that business or organizations use to build their brand. We typically think of water bottles, ink pens, key chains, shirts, and coffee mugs. Items that have a use to most everyone. And when a business or organization puts their logo on the item and gives it to someone, then they will be reminded of the business or organization every time they use it. As mentioned earlier, this is simple brand building. And most everyone does it.
Promotional products are not only given to potential customers but are also extensively used as gifts for employees. That way employees will develop a sense of pride for the place they work, bond with others in their organization, and advertise their business to other people.
Personalized promotional products take the idea of promotional products to the next level. Instead of an item with merely a company logo on it, a personalized promotional product has the recipient’s name on it as well. This level of custom personalization creates a product with much higher value for the person who receives it. Because it has their name on it, they will be more prone to value it, keep it, and use it for a longer period of time.
A lot of times when people receive a promotional product such as a bag clip, or a bottle opener, they will take it home and use it for a while, but it usually gets tossed when the next new bag clip or bottle opener comes along. But if that same person was given a notepad folio with a company logo on the front cover along with their name, then they will hang on to it and use it for a long, long time. This is the value of personalized promotional products – they are treasured much longer than traditional promotional products. QuickTrophy offers an extensive line of promotional products that you can personalize with a person’s name, a date, or any other significant text you want.
I once ordered a jacket for my father from the company I worked for back in the early 1990’s. I had his name embroidered on the front near the logo. He loved that jacket and wore it everywhere. He was inadvertently advertising for the company long after they went out of business.
So, promote your brand with promotional products because they are a good way to get your name and logo out in front of customers. But if you want to make a huge lasting impression on your employees or critical potential customers, then present them with a personalized promotional product and watch their eyes light up. You can bet they will hang on that notepad or coffee mug for a long, long time!